Articles Tagged ‘Dove’

Dove’s new search tool better reflects the diversity of beauty
Pinterest users can create a video of a their “Real Beauty DNA” using the tool.

Dove’s new campaign reinforces its Real Beauty commitment
In a continuation of 20 years of Real Beauty, Dove pledges not to use AI to create or distort images of women.

Dove runs its second Pinterest Premier Spotlight campaign
The beauty brand was the first brand to use the Premier Spotlight ad format in Canada.

Dove returns to Super Bowl after 18 years
The beauty brand will air a 30-second spot that encourages girls to stay in sports.

Spotted! Dove makes a billboard out of syringes
The brand is attempting to show parents why it is urgent to have conversations with their kids about beauty standards.

Dove teams with Cold Tea to reach Asian millennials
The month-old program is already exceeding reach engagement goals as part of this international campaign.

Dove takes Pride in scripted content series on Crave
The original series will be accompanied by digital content on Bell Media’s properties, OOH assets and more.

Dove integrates custom print cover
Beyond five unique un-retouched covers, this month’s issue of Chatelaine tapped Dove’s new stock photo library and featured a call for more representation.

Dove taps OOH to expand paternity campaign
The new phase of the cause marketing campaign debuted after new legislation came into effect.

Mindshare’s content push: MAOY 2017
The Toronto shop boosts its agility with a newly launched business unit.

Dove highlights retouching
The beauty brand is launching a one-day campaign aimed at sparking a conversation around digital alterations in advertising.

Subway apartments and travelling libraries: MiC’s Global Tour
Joe Donaldson at Pattison talks to MiC about this week’s brand executions in commuter stations across the world.