Articles Tagged ‘Dove’

Dove’s new search tool better reflects the diversity of beauty

Pinterest users can create a video of a their “Real Beauty DNA” using the tool.

Dove’s new campaign reinforces its Real Beauty commitment

In a continuation of 20 years of Real Beauty, Dove pledges not to use AI to create or distort images of women.

Dove runs its second Pinterest Premier Spotlight campaign

The beauty brand was the first brand to use the Premier Spotlight ad format in Canada.

Dove returns to Super Bowl after 18 years

The beauty brand will air a 30-second spot that encourages girls to stay in sports.

Picture of Venus Williams and teen girls for Dove

Dove and Nike partner for Canadian launch of online coaching program

The Body Confident Sport campaign is using influencers to drive traffic built to support and foster tween and teen girls’ participation in sports.

Spotted! Dove makes a billboard out of syringes

The brand is attempting to show parents why it is urgent to have conversations with their kids about beauty standards.

Dove teams with Cold Tea to reach Asian millennials

The month-old program is already exceeding reach engagement goals as part of this international campaign.

Dove takes Pride in scripted content series on Crave

The original series will be accompanied by digital content on Bell Media’s properties, OOH assets and more.

Dove integrates custom print cover

Beyond five unique un-retouched covers, this month’s issue of Chatelaine tapped Dove’s new stock photo library and featured a call for more representation.

Dove taps OOH to expand paternity campaign

The new phase of the cause marketing campaign debuted after new legislation came into effect.

Mindshare’s content push: MAOY 2017

The Toronto shop boosts its agility with a newly launched business unit.

Dove partners with Snapchat to filter out negative messaging

As part of its ongoing “Real Beauty” campaign, Dove tapped Snapchat for the first time, stripping away the airbrushed effect of the platform’s popular “pretty” filter.

Dove sheds light on self-esteem issues

The beauty care brand erected two 3D billboards in Toronto, with another in Montreal next week, to kick off its latest multi-platform campaign.

Dove highlights retouching

The beauty brand is launching a one-day campaign aimed at sparking a conversation around digital alterations in advertising.

Subway apartments and travelling libraries: MiC’s Global Tour

Joe Donaldson at Pattison talks to MiC about this week’s brand executions in commuter stations across the world.