Articles Tagged ‘DPAA’

DOOH is becoming a growing part of video spending

DPAA’s study finds the format’s place within the broader media mix is becoming more entrenched.

ICYMI: La Presse prepares for a cookie-less future

Plus, Vertical City joins the DPAA and Mitch Marner dips into esports.

How one CPG giant used OOH tech to pivot after the initial outbreak

The OOH industry gathers to share its learnings from COVID, including one case study from Kinetic and Kruger.

ICYMI: A Cree-language podcast from CBC, Kinetic joins DPAA

Plus, Global announces new midseason originals and Lainey Lui launches on Crave

ICYMI: BT shakes up format, Novus president empowers women

Plus, the Food Network and Cooking Channel line up a hefty offering for Halloween.

Will we be driving ads one day? DPAA summit takeaways

Plus, is programmatic OOH really programmatic? Does the distinction even matter?