Articles Tagged ‘Drew Bradstock’
Adobe draws a hard line for SSPs on transparency
Advertising Cloud will only partner with those platforms that either eliminate exchange fees or fully disclose them.
Google’s refunds greeted with cautious optimism in fraud fight
A new refund policy and a push for ads.txt have been well-received in Canada, but some questions remain unanswered.
How will the IAB’s ads.txt change Canada’s ad fraud conversation?
Industry experts weigh in on whether the simple text tool could cause a domino effect in the digital advertising industry.
What does Facebook’s header bidding play mean for the ad industry?
The social networking behemoth’s new offering will position it as a competitor to Google in the programmatic department, but will it push for more transparency?
What’s next for 2017: Digital and social
From the rise of Snapchat to the opportunities (and potential problems) of programmatic, industry pros weigh in on where online advertising is headed next year.
IAB talks fraud, accountability and chicken nuggets
The organization’s Let’s Talk Fraud event brought out discussions of who’s responsible for turning a blind eye to fraud and why long supply chains should raise red flags.
Index Exchange bolsters product team
The company has brought Drew Bradstock over from Google as SVP of product.
