Articles Tagged ‘Edelman’
IKEA encourages mallgoers to support sleep poverty
The brand is launching an activation in Scarborough Town Centre, allowing Canadians to experience first-hand how unstable sleep environments affect well-being.
Spotted! Dove launches activation with cutting-edge tech
Equipped with mirror technology, ‘Let your body, body’ offers a dance experience with the brand’s new deodorants.
Spotted! Intuit aims to score with Quebec small businesses
The brand is launching a new activation in Montreal during the 4 Nations Fan Festival.
Hellmann’s taps into social media recipe trend
The brand’s new campaign includes content created in partnership with chefs to re-position its vegan mayo.
2025 Edelman Trust Barometer shows a less-than-hopeful generation
Only 21% of Canadians feel like the next generation will be better off.
Spotted! Lindt brings bliss to the Winter Village
The holiday activation, which will be promoted by influencer collaborations, is meant to highlight chocolate-inspired moments of happiness.
Who won what at the 35th Agency of the Year awards
Rethink made Agency of the Year history by winning its sixth consecutive gold.
Tapping into DJ culture, Knorr takes inspiration from Boiler Room
The brand has partnered with a DJ duo and a chef to launch an immersive experience.
Munchies returns to Canada with nostalgia-driven activations
PepsiCo Foods is launching an immersive experience and statue in Toronto.
Spotted! Crispy Minis shoots for the moon
The brand used hundreds of drones to light up a moonless sky.
Taco Bell gives away workwear to promote new menu item
The custom jackets are meant to help the QSR reach a younger, more fashion-forward audience.
Cannes Lions 2024: Canada hauls in 8 Media Lions
Here are the silver and bronze winners.
Pizza Hut aims to enter into the burger market (for a limited time)
The brand is rolling out a 360-degree campaign to position its new product and reach a younger demo.
Spotted! Quaker highlights people’s important days
The brand is launching an exhibition with 100 black and white images of customers eating oatmeal for breakfast on a special day.
Dove’s new campaign reinforces its Real Beauty commitment
In a continuation of 20 years of Real Beauty, Dove pledges not to use AI to create or distort images of women.
