Articles Tagged ‘Edelman’
Hellmann’s taps into basketball to reach a multicultural audience
The Unilever brand is partnering with the Toronto Raptors on a campaign, which includes influencer work, social media ads and activations at the Scotiabank Arena.
Dove and Nike partner for Canadian launch of online coaching program
The Body Confident Sport campaign is using influencers to drive traffic built to support and foster tween and teen girls’ participation in sports.
Lindt Canada comes to TikTok to launch a new purpose-led brand
To promote a chocolate bar that facilitates food donations, the brand is working with creators to show how they do good in the lives.
Advil brings its newest product to the masses
The first innovation launched since GSK’s consumer brand spin-off is crossing a wide array of traditional and digital platforms.
Is a focus on breaking news hurting Canadians’ trust?
Edelman’s new Trust Barometer shows Canadians want to hear more from subject matter experts, but fear news outlets focus too much on audience size.
Edelman adds new SVP to focus on paid media
Nirmala Bahall says the agency is experiencing more demand from clients to leverage paid media along with earned.
Spotted! Becel’s gastro greenhouse
The margarine brand has opened a restaurant made entirely out of plants.
Media trust has increased in Canada
Edelman’s 2018 study still places Canadians among its “distruster” nations.
Why D’Italiano is singing a more digital tune
The bread brand has launched a live stream operatic ad, the latest in a series of promotions since becoming more digitally focused last fall.
Canadians trust search engines more than editors: study
Edelman’s annual Trust Barometer tracks Canada’s declining faith in media, businesses and government.
How Go RVing Canada made its way onto the Food Network
Details on the RV organization’s sponsorship of Chuck & Danny’s Road Trip.
Best Buy gives customers Moore for Mother’s Day
Cityline host Tracy Moore is promoting Best Buy Canada’s products with a series of curated collections and blog posts for Mother’s Day.
Millennials seeking deeper brand engagement
Edelman’s latest study shows that the demo is looking for interactive experiences and direct communication with brands.
Knorr kicks off “What’s for Dinner?”
The Unilever brand’s biggest shopper marketing push to date, supported by digital and social media, helps answer the age-old question.
