Articles Tagged ‘Elle Canada’
ICYMI: Fewer judges at Cannes Lions, new safety tools at Twitter
In case you missed it: Cannes Lions is dropping the number of judges in 2017, more muting tools come to Twitter and Elle Canada has a new editor-in-chief.
A fashion show for FASHION?
New VP and group publisher Jacqueline Loch said it’s a possibility, as a new EIC as well as a digital director for women’s titles at St. Joseph Media, join the company.
TVA introduces digital newsstand
The new service Molto joins a growing number of digital newsstand services aiming to capture the attention of magazine readers across platforms.
Brands gear up to gift at TIFF
Sorel and Elle Canada are the title sponsors exploring branding opportunities with celebs at the Tastemakers Lounge during the festival.
Elle Canada’s ‘virtual’ September
The magazine is celebrating a month of firsts for its September issue, with a virtual reality cover and its largest-ever fashion spread.
Elle Canada, Sally Hansen nail down partnership
The magazine has launched a multi-platform campaign with the nail polish brand aimed at aligning nail polish with fashion as well as beauty.
Elle Canada’s video plan
The TVA Group-owned magazine is on the hunt for a beauty vlogger, with opportunities open for brands to get involved in the videos.
Elle Quebec opens its closet
The magazine expands its interactive presence following a spike in mobile readership.
Elle Canada gets shopping with Dior
Consumers are encouraged to click-to-buy in a new series of videos.
Elle Canada’s evolving cover strategy
The TC Media brand is giving readers behind-the-scenes access and letting them choose which Hilary Duff cover will appear on newsstands.
September issues: Elle Canada
Kelly Whitelock, general sales manager of consumer publications at TC Media, says sales plans are being pushed back and there is a fight for prime scent-strip placement.
Elle Canada and Hudson’s Bay partner for test project
The TC Media magazine has teamed with the retailer for a first for both brands, creating a set of five videos that allow viewers to shop from the spots.
Elle Canada to host interactive cover shoot
The TC Media magazine is engaging its online audience through the cover design process for its upcoming June issue with actress Emma Roberts.
TC Media signs new ad measurement deal
The media co is getting ad effectiveness data through GfK MRI’s StarchMetrix for Canadian Living, Elle Canada and Style at Home.
TC Media releases consolidated reports
The publisher has released data for the digital and print audiences of Elle Canada, Canadian Living and The Hockey News.
