Articles Tagged ‘Elle Canada’


Elle Canada’s evolving cover strategy

The TC Media brand is giving readers behind-the-scenes access and letting them choose which Hilary Duff cover will appear on newsstands.


September issues: Elle Canada

Kelly Whitelock, general sales manager of consumer publications at TC Media, says sales plans are being pushed back and there is a fight for prime scent-strip placement.


Elle Canada and Hudson’s Bay partner for test project

The TC Media magazine has teamed with the retailer for a first for both brands, creating a set of five videos that allow viewers to shop from the spots.


Elle Canada to host interactive cover shoot

The TC Media magazine is engaging its online audience through the cover design process for its upcoming June issue with actress Emma Roberts.


TC Media signs new ad measurement deal

The media co is getting ad effectiveness data through GfK MRI’s StarchMetrix for Canadian Living, Elle Canada and Style at Home.


TC Media releases consolidated reports

The publisher has released data for the digital and print audiences of Elle Canada, Canadian Living and The Hockey News.

Canadian Living iPad

TC Media launches four mags on iPad

Canadian Living, Coup de Pouce, Elle Canada and Elle Quebec are now available in the App Store and offer iPad-specific content.

Elle Man

TC Media launches Elle Man

The new male-targeted fashion and grooming issue is poly-bagged with Elle Canada and is targeted at men age 25 to 45.


The Verdict: Fashion magazines

MiC reports on September issue pages and talks with experts at Mindshare and Media Experts about social tactics and low digital subscription rates.

Elledotcom offers Canadian advertisers more leg room

The US site has signed with TC Media as its ad rep, allowing the media co to add to its female-focused portfolio.


September issues up in 2011

Fashion Magazine and Elle Canada see a jump in advertising this fall.