Articles Tagged ‘eMarketer’
EMarketer dials back Amazon predictions slightly
The global marketing intelligence firm now predicts that Amazon will get a 7.6% share of digital ad dollars, less than previously predicted.
Messaging apps to reach 2.52 billion people this year: study
WhatsApp is driving global growth, while the app remains niche in Canada.
Alexa, lis-moi les nouvelles
Analytics firm eMarketer has upgraded its forecast for the Canadian smart-speaker market thanks to a key new skill.
Display to account for half of Canadian digital ad spend: study
Video is driving the growth in display, while the search business is slowing down.
Which age group is driving Facebook growth in Canada?
While growth is slowing for Facebook, it’s gaining ground through an unlikely demographic.
Canada’s digital ad spend surpasses time spent: study
Ad spend is on target for digital, but print, radio and television still see problematic proportions.
Digital consumption, ad spend to rise: study
Video is the biggest driver in ad spend, but Canadians may have reached peak digital.
Growth in Canada’s digital spend will plateau: report
According to eMarketer, video is driving a major boost in display spend. On the traditional side, TV remains stable.
What 2019 has in store for digital ad spend
A new study by eMarketer shows that digital will now take the lion’s share of global ad spend, but growth is set to slow.
Could Snap overtake Twitter in the race for third place?
A new report on Snap by eMarketer shows that the platform’s dominance in other markets has it poised for modest growth.
How Canada’s smart speaker usage stacks up
The market growth is outpacing other countries.
Women rule Canadian media consumption: report
Plus, live TV still comes out ahead of SVOD, according to the latest Global Media Intelligence Report by eMarketer.
The benefits of taking native out of walled gardens: report
An eMarketer report presented at Advertising Week in New York predicted continued growth in spend on non-social platforms.
Where does Canada stack up for OTT subscription?
The SVOD is gaining ground in English Canada, but Quebec still has reservations.
Netflix’s growth in Canada set to slow: study
The SVOD’s growth rate will be outpaced by that of the overall OTT industry in Canada, according to eMarketer.
