Articles Tagged ‘eMarketer’

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Do your dollars match consumer media habits?

In a tale of two platforms, a new report from eMarketer shows a continuing gap between time spent and ad spend on mobile and a surplus in print.

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The top reason marketers choose programmatic TV

According to new research, programmatic TV spend is expected to reach USD $710 million in the U.S. this year.

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LinkedIn dives into programmatic buying

The business-focused social-networking platform has introduced a tool to enable automated buying for display ads.

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ICYMI: Layoffs at Vancouver magazines, ad blocking to rise in the U.S.

In case you missed it: High-level layoffs at Western Living and Vancouver Magazine, ad blocking is set to jump in the U.S. and WPP’s Sorrell on the impact of Brexit.

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Snapchat launches new program, highlights impact of vertical video

Days ahead of the 2016 Cannes Lions festival, the social media platform is working hard to cultivate advertisers.

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The evolving Canadian digital marketing space in 2016

An eMarketer report investigates key consumer and marketer trends that will impact the CMO’s domain in 2016.

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Looking ahead: Canadian media trends to watch for in 2016

The consumer and market trends to look out for in the new year, according to e-Marketer analyst Paul Briggs.

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Riding the video wave

AOL’s 2015 video Industry report shows that buyers are increasingly shifting their TV spend to digital, with 64% saying they will up their mobile budgets for 2016.

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Programmatic ad spending to balloon in Canada: report

Despite a lag behind other countries, eMarketer predicts programmatic ad spend in Canada to hit $1.5 billion in 2017.

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Blog: The tech route to handling ad fraud

Rory Capern, head of partnerships at Google Canada, advocates for tech-based solutions and argues that private exchanges are not a safe haven.

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Canadian mobile Facebook usage on the rise

About 15 million Canadians access the social network through a mobile device, and about 10 million of them do so every day.