Articles Tagged ‘Environics Analytics’
Environics unveils database for politicians to better target voters
VoterConnect is designed to improve how political campaigns communicate with Canadians.
Numeris and NLogic bring audience data to The Trade Desk
Environics is providing the technology to scale and model the TV data to deliver segments to advertisers.
People Moves: Promotions abound at Horizon, OMD, and Environics Analytics
Teresa Sinopoli moves into the role of chief product officer of the marketing services company.
Environics inks deal with privacy partner LiveRamp in Canada
The partnership will give advertisers access to LiveRamp’s platform for data measurement across all cloud, programmatic and media channels
COMMB and Environics Analytics go mobile
The industry association can now use data from EA’s MobileScapes program to boost its OOH insights.
Environics Analytics deepens clean room partnership with Snowflake
Shared clients will now be able to more easily (and securely) bring data into EAVault.
Environics, Vividata launch new database of digital behaviour
Opticks Digital provides a view of activity across 1,100 apps and websites for creating and optimizing campaign plans.
Environics Analytics adopts UID 2.0
In addition to bringing the post-cookie identifier to its clean room services, the analytics company is also adding more of its data to The Trade Desk’s programmatic platform.
ICYMI: Corus reshuffles execs in radio division
Plus, Environics Analytics PRIZM segments come to the Amazon DSP and Enthusiast brings NFTs to its games.
Environics Analytics aims to modernize with new data lab
The analytics company wants to future-proof its offering and add speed that will let it get into attribution and measurement.
WPP partners with Environics on addressable data
GroupM agencies now have access to the firm’s data products, including the cookie-free PRIZM segmentation tool.
The Trade Desk adds Prizm segmentation
The DSP answers client demand for Environics’ demographic, lifestyle and value-based data sets.
Most-read MiC: Media owners’ year of uncertainty
The CBC features prominently among our most-read stories about publishers, broadcasters and their challenging year.
Bell Canada acquires Environics Analytics
Bell Media clients will get direct access to the analytics firm’s segmentation products.
New MiQ partnership targets connected TV
Using Environics Analytics data and NLogic’s reporting capabilities, advertisers can target users with more synchronized ads across television and digital.
