Articles Tagged ‘Environics’

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Pattison Outdoor wants to measure OOH on the move

A new dashboard helps advertisers evaluate and measure moving transit activations.

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The Trade Desk adds Prizm segmentation

The DSP answers client demand for Environics’ demographic, lifestyle and value-based data sets.

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Pattison and Environics team up to study movement data

While movement has increased in general, people with higher household income tend to move around more.

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Environics adds mobile analytics for location-based data

The aim of the new offering is to give users more options for location-based marketing integrating demographics, dayparting and how profiles shift over time.

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Do Canadians still trust influencers more than ads?

Environics’ new CanTrust Index shows that trust in bloggers and influencers has dropped 5% behind TV and print advertising, but some still think influencer marketing will grow.

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Environics acquires select Spectra services from Nielsen

The move boosts the analytics firm’s offering to CPG and grocery retailers.

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Spotted! An artistic look at Smartwater

The Coca-Cola brand used art installations to bring the design and movement of its water bottles to life.

Money

Vancouverites earn most, Montrealers struggle: report

Environics Analytics data reveals how Canadians across the country are faring post-recession.