Articles Tagged ‘eOne’

ICYMI: Hasbro/eOne deal under a microscope
Plus, CBC North reverses a controversial radio decision, Rogers Ignite adds Prime Video and more.

eOne rebrands its Antica podcast network
With increased visibility, the media company thinks it can benefit from Antica’s strong intellectual properties.

Hasbro and eOne team up on My Little Pony campaign
The dual partnership has allowed Hasbro to conduct its largest campaign in Canada to date.

Private Eyes bets on brand integration
The dramedy on Global moves into a new timeslot and adds an integration with PokerStars.net.

eOne, Secret Location launch Floodlight
The web-based music platform will feature 360-video content from artists on eOne’s label, such as Pop Evil (pictured).

Secret Location gets equity investment from eOne
The unspecified stake will allow Secret Location to continue operating on its own to service broadcast, brand, agency and producer clients.

Ender’s Game gets interactive on YouTube
EOne Films is promoting the launch of the movie with a takeover game that allows site visitors to play using their mobile devices.

Hunger Games ad unit nabs AOL Devil award
The digital campaign by the Alliance Films team was presented the first-ever award on Jan. 28 at the CASSIES.