Articles Tagged ‘EQ Works’


How agencies are retaining (and attracting) new talent

Improving the industry’s visibility, helping staff find their strengths and being proactive about a healthy culture are among the priorities for executives.


EQ Works inks data partnership targeting insurance industry

EQ Works’ behavioural data will help bolster Opta’s services, while the latter’s data sets will help inform targeted buys.


EQ Works acquires assets from Curate Mobile, including Juice

Joe Strolz will also move to EQ Works as chief operating officer.


EQ Works secures $4.6 million in private funding

The funding will support the continued build out of data platforms and science, as well as expansion into the U.S.


The real impact of changing third-party data policies

In light of Twitter’s recent change to its data policies, experts weigh in on how brands can get smarter with their data.


Snap results lead to a good day on the markets

The social media platform grew its users, beating some expectations.


What does 2019 have in store for Snapchat?

Media and social experts debate whether or not the social platform needs to age up in its appeal.


Tapped Mobile acquired by EQ Works

The company will be wholly absorbed by audience-targeting company EQ Works, shifting its focus toward location-based marketing.


People Moves: Twitter, DHX and more

A round-up of executive changes you may have missed.


Robert Meth joins EQ Works

The real-time location technology company has added a VP of partnerships to meet a period of growth.

Copied from strategy - shutterstock_140404582

Targeting healthcare

A new Ontario campaign is using location-based ads to raise awareness about violence against healthcare workers.


EQ Works targets locations with new partnership

The audience targeting company has teamed with location data company Factual to add a new layer to its mobile data.


EQ Works introduces Hercules

The Toronto-based programmatic company is focusing on brand safety with a new tool that uses real-time data and analytics to help advertisers avoid click fraud and false inventory.