Articles Tagged ‘EssenceMediacom’

UM tops Canadian agencies in the latest RECMA report

EssenceMediacom leads in the New Business ranking of Canadian agencies.

By
March 21, 2025

Announcing the 2024 Media Innovation Shortlist

Winners will be announced at a gala affair on November 27.

By
October 25, 2024

Why Sunwing relies on digital video and connected TV

The brand shifts its media strategy to reach young couples and young families.

By
October 10, 2024

Strategy reveals the 2024 Media Agency of the Year finalists

The awards show will take place on October 30 at the Koerner Hall in Toronto.

By
September 12, 2024

People Moves: Canadian Tire bolsters media team

Meanwhile, Byron Bookbinder is promoted to group sales director at GumGum.

By
September 3, 2024

The value of the 2024 Olympic Games, according to media buyers

Execs are predicting higher audience levels, but mixed investment levels in a year of increased summer sporting events.

By
July 24, 2024

Mars debuts new Excel gum at music festivals and concerts

The company is also working with influencers for content around its first product innovation in a decade.

By
July 22, 2024

OLG partners with Team Canada

The Ontario Lottery and Gaming Corporation has been named the Official Ontario Lottery Partner of Team Canada.

By
July 16, 2024

Skittles wants to be Gen Z’s sweet escape from social pressures

The brand’s new campaign emphasizes how the candy helps Canadians avoid busy schedules during summer by keeping their mouths full.

By
July 15, 2024

OLG drops a new clothing collection aimed at thrifters

The company’s line of recycled apparel includes a lottery bonus redeemable for a Lotto Max ticket.

By
July 12, 2024

Spotted! M&M’s offers free outdoor movie nights

The brand will launch the experience in seven cities, starting with Toronto.

By
June 17, 2024

How advertisers can build on the growing popularity of F1

Attendance at the Canadian Grand Prix in Montreal has increased in recent years.

By
June 11, 2024