Articles Tagged ‘EssenceMediacom’
Skittles takes its rainbow to Pride with social and OOH
The CPG brand’s latest campaign involves TikTok, tattoos and the restoration of rainbow crosswalks.
Publicis snatches Mars’ media business from WPP
EssenceMediacom retained the brands’ $1.7 billion USD media account in 2022 after a 10-month review.
Paramount cuts ties with WPP Media, awards business to Publicis
The entertainment giant first partnered with WPP in 2004, when it appointed Mediaedge:cia, which eventually rebranded as MEC, as its media AOR.
Excel amplifies new look with Live Nation partnership
The team is leveraging the summer season to position the gum as a confidence-boosting essential.
EssenceMediacom tops COMvergence 2024 Canada new business report
Mediabrands, OMG and Plus lead the rankings in the latest New Business Barometer.
UM tops Canadian agencies in the latest RECMA report
EssenceMediacom leads in the New Business ranking of Canadian agencies.
Announcing the 2024 Media Innovation Shortlist
Winners will be announced at a gala affair on November 27.
Why Sunwing relies on digital video and connected TV
The brand shifts its media strategy to reach young couples and young families.
Strategy reveals the 2024 Media Agency of the Year finalists
The awards show will take place on October 30 at the Koerner Hall in Toronto.
eBay moves global media business to iProspect
The account, which was previously with EssenceMediacom, is now being handled by the Dentsu agency.
People Moves: Canadian Tire bolsters media team
Meanwhile, Byron Bookbinder is promoted to group sales director at GumGum.
The value of the 2024 Olympic Games, according to media buyers
Execs are predicting higher audience levels, but mixed investment levels in a year of increased summer sporting events.
Mars debuts new Excel gum at music festivals and concerts
The company is also working with influencers for content around its first product innovation in a decade.
OLG partners with Team Canada
The Ontario Lottery and Gaming Corporation has been named the Official Ontario Lottery Partner of Team Canada.
Skittles wants to be Gen Z’s sweet escape from social pressures
The brand’s new campaign emphasizes how the candy helps Canadians avoid busy schedules during summer by keeping their mouths full.
- FTC clears Omnicom’s acquisition of IPG with one big caveat
- Cannes Lions 2025: Young Lions medals go to Cossette Media and Rethink
- New research shows 76% of Canadians are fans of women’s sports
- Amazing Race Canada signs new sponsors Fuze Iced Tea, Specsavers
- Maple Leaf Foods teams up with Skip and Flipp
