Articles Tagged ‘EssenceMediacom’

Announcing the 2024 Media Innovation Shortlist

Winners will be announced at a gala affair on November 27.

Why Sunwing relies on digital video and connected TV

The brand shifts its media strategy to reach young couples and young families.

Strategy reveals the 2024 Media Agency of the Year finalists

The awards show will take place on October 30 at the Koerner Hall in Toronto.

People Moves: Canadian Tire bolsters media team

Meanwhile, Byron Bookbinder is promoted to group sales director at GumGum.

The value of the 2024 Olympic Games, according to media buyers

Execs are predicting higher audience levels, but mixed investment levels in a year of increased summer sporting events.

Mars debuts new Excel gum at music festivals and concerts

The company is also working with influencers for content around its first product innovation in a decade.

OLG partners with Team Canada

The Ontario Lottery and Gaming Corporation has been named the Official Ontario Lottery Partner of Team Canada.

Skittles wants to be Gen Z’s sweet escape from social pressures

The brand’s new campaign emphasizes how the candy helps Canadians avoid busy schedules during summer by keeping their mouths full.

OLG drops a new clothing collection aimed at thrifters

The company’s line of recycled apparel includes a lottery bonus redeemable for a Lotto Max ticket.

Spotted! M&M’s offers free outdoor movie nights

The brand will launch the experience in seven cities, starting with Toronto.

How advertisers can build on the growing popularity of F1

Attendance at the Canadian Grand Prix in Montreal has increased in recent years.

People Moves: Havas ups Noah Vardon and Amanda Dyke

The media division of the marketing and communications group is boosting its leadership team with new positions.

Spotted! M&M’s to place sculpture at Yonge-Dundas Square

The Mars Wrigley brand is also rolling out a media plan with social media ads, content created by local influencers, TV promotion and billboards to reach more Canadians.