Articles Tagged ‘EssenceMediacom’
Spotted! M&M’s offers free outdoor movie nights
The brand will launch the experience in seven cities, starting with Toronto.
How advertisers can build on the growing popularity of F1
Attendance at the Canadian Grand Prix in Montreal has increased in recent years.
EssenceMediacom named Government of Canada media AOR
The agency announced a dedicated Government Practice last year and has been building up it’s portfolio of government clients.
People Moves: Havas ups Noah Vardon and Amanda Dyke
The media division of the marketing and communications group is boosting its leadership team with new positions.
Spotted! M&M’s to place sculpture at Yonge-Dundas Square
The Mars Wrigley brand is also rolling out a media plan with social media ads, content created by local influencers, TV promotion and billboards to reach more Canadians.
Four leaders on how far the industry has come, and where it needs to go
Media in Canada talks with Sarah Thompson, Caroline Moul, Urania Agas and Jennifer Lewis to get their opinion on diversity and inclusion in the marketing sector.
London Drugs appoints EssenceMediacom as media AOR
The Vancouver-based agency will handle the brand’s media strategy to help it grow its audience.
Spotted! OLG makes presence at NHL All-Star Fan Fair
The Ontario Lottery and Gaming offered NHL fans an immersion into common places that often turn into field hockey arenas with an experiential activation.
M&M’s to launch its first-ever Canadian Super Bowl campaign
The candy brand aims to promote its new product with a video, starring three NFL legends, and social media ads.
MiC’s Preview Review: Dentsu, Initiative, EssenceMediacom
Media in Canada interviews Sarah Thompson, Ishma Alexander-Huet and Urania Agas to get their take on 2023 and what we can expect for 2024.
EssenceMediacom names VP of sports, entertainment and culture
Jeff Webb joins from Rogers Sports & Media to help clients develop their strategies and identify new opportunities.
The future of advertising is empowering campaigns with human impact
Kevin Johnson, CEO of GroupM, spoke with Urania Agas, CEO of EssenceMediacom, about how some of 2023’s biggest campaigns shaped their plans for the next year.
Nerf creates a branded competition series
EssenceMediacom developed the content, which is running on Complex, with a focus on reaching teens.
GroupM tops global COMvergence rankings for 2022
OMD topped the network rankings, though EssenceMediacom is primed to take the top spot for 2023.
Roundtable: Building brands with better data
With cookies crumbling and privacy concerns looming, marketers and media agency execs gather share their thoughts on new approaches and work that needs to be done.
