Articles Tagged ‘EssenceMediacom’
Four leaders on how far the industry has come, and where it needs to go
Media in Canada talks with Sarah Thompson, Caroline Moul, Urania Agas and Jennifer Lewis to get their opinion on diversity and inclusion in the marketing sector.
London Drugs appoints EssenceMediacom as media AOR
The Vancouver-based agency will handle the brand’s media strategy to help it grow its audience.
Spotted! OLG makes presence at NHL All-Star Fan Fair
The Ontario Lottery and Gaming offered NHL fans an immersion into common places that often turn into field hockey arenas with an experiential activation.
M&M’s to launch its first-ever Canadian Super Bowl campaign
The candy brand aims to promote its new product with a video, starring three NFL legends, and social media ads.
MiC’s Preview Review: Dentsu, Initiative, EssenceMediacom
Media in Canada interviews Sarah Thompson, Ishma Alexander-Huet and Urania Agas to get their take on 2023 and what we can expect for 2024.
EssenceMediacom names VP of sports, entertainment and culture
Jeff Webb joins from Rogers Sports & Media to help clients develop their strategies and identify new opportunities.
The future of advertising is empowering campaigns with human impact
Kevin Johnson, CEO of GroupM, spoke with Urania Agas, CEO of EssenceMediacom, about how some of 2023’s biggest campaigns shaped their plans for the next year.
Nerf creates a branded competition series
EssenceMediacom developed the content, which is running on Complex, with a focus on reaching teens.
GroupM tops global COMvergence rankings for 2022
OMD topped the network rankings, though EssenceMediacom is primed to take the top spot for 2023.
Roundtable: Building brands with better data
With cookies crumbling and privacy concerns looming, marketers and media agency execs gather share their thoughts on new approaches and work that needs to be done.
Co-chairs announced for 2023 Media Innovation Awards
Urania Agas and Emma Eriksson will lead deliberations for this year’s awards, which includes three new categories.
EssenceMediacom officially launches
GroupM’s newly merged agency has a headcount over 275 in Canada, led by CEO Urania Agas.
LCBO uses AR to make the Summer Hot List more immersive
The liquor retail outlet layered the technology onto its traditional media plan, creating a virtual store young customers could explore.
EssenceMediacom appoints new CEO
The new agency was created in April 2022 and merges Essence and Mediacom.
MediaCom and Essence merged as part of GroupM restructure
Other changes include the creation of a new performance division and finalizing the combination of Mindshare with Neo.
