Articles Tagged ‘Ethnicity Matters’


Are marketers ready for WhatsApp ads?

Popular with Canadian newcomers, the app is also largely used as a business tool internationally, says one agency leader.


SpongeTowels, Del Monte help launch a show from the ground up

Both brands are doing their first major focus on South Asian communities with an unscripted integration.


Kruger’s ‘soft’ touch with ethnic markets

The paper towel and tissue brand is shifting some of its budget to target specific ethnic communities.