Articles Tagged ‘Evan Spiegel’
Snapchat looks to grow ad business with brand-sponsored messages
The new ad unit will allow brands to share content with users in their messaging feed.
Snapchat reports 21% increase in Q1 revenue
The social media platform also grew its user base by nearly 40 million.
Snap to lay off 20% of its workforce, scrap Originals
The company is cutting investment in areas not focused on community growth, revenue growth or AR.
Snap’s losses continue in Q2 despite user growth
Platform changes and macroeconomic challenges have resulted in a fairly steady deceleration in demand over the last year.
CBC and Bell Media team with Snapchat
The mobile-focused social platform has signed its first deals for Canadian-made content.
Snap drops the ‘chat’
The company is changing its moniker and introducing a new brand extension with video glasses.
Snapchat launches new program, highlights impact of vertical video
Days ahead of the 2016 Cannes Lions festival, the social media platform is working hard to cultivate advertisers.
What’s the value of vertical video views?
Sean Dixon, director at OMD Canada, says vertical content, the focus of new WPP-DailyMail-Snapchat digital shop Truffle Pig, is still a niche concept.
Blog: 2D storytelling is so 2014
Ryan Van Dongen, director of connection and innovation is live from Cannes, explaining the big deal about SnapChat and Facebook’s short-term plans for 360 video.
