Articles Tagged ‘Excel’
Mars debuts new Excel gum at music festivals and concerts
The company is also working with influencers for content around its first product innovation in a decade.
Chew on this: Excel gets in the audio game
The Mars brand is dipping into ASMR and rolling out a Spotify-led campaign aimed at helping students relax.
Mediacom chews on challenges for Excel spot
In what is the brand’s largest investment in a single spot in recent years, Mediacom has had to experiment and pivot to make the media activation work.
Scotiabank takes Best of Show at Sponsorship Marketing Awards
The retail bank also picked up three gold awards and one distinction honour.
Excel takes on Gumergencies
The Wrigley gum brand’s latest campaign relies on partnerships with Nuit Blanche and Global Television, as well as a new YouTube channel.
