Articles Tagged ‘Excelerator Media’
Mazda’s tap-to-buy billboard
A partnership with Pattison Onestop, J. Walter Thompson and Excelerator Media adds a touch of tech to an artful OOH installation.
Spotted! Mazda turns heads
An interactive, face-tracking billboard aims to reflect that craft that goes into the automaker’s design.
CW upfront 2016: Network shoots for a super fall
Mindshare’s Tonia Beale reports on the network’s two new shows for its 10th anniversary season. (pictured: new pickup Supergirl)
NBC upfront 2016: Three comedies, no time grid
Mindshare Canada’s Tonia Beale (pictured) takes a critical look at NBC’s slate following a presentation where shows were introduced by categories, not time slots.
More comedy, fewer heroes: upfront wish list
The genres MiC‘s upfront bloggers want to see highlighted, and the gaps Canadian broadcasters have to fill, ahead of this week’s U.S. upfronts.
Canada gets four Festival of Media Global shortlist mentions
Excelerator Media has the most mentions for the awards, which will be given out in Rome this April.
Mazda racing game leads to test drives
The Mazda3 Fast Lane interactive in-cinema racing game leverages the audience’s smartphones to create an experience that has delivered sales leads.
Mazda Canada drives into theatres
Leveraging a partnership with Cineplex, the brand is using at-cinema car displays and its first-ever interactive racing game during pre-shows to promote the 2014 Mazda3.
Metro rolls out a new front-page ad format
The waterfall wrap, a multi-page unit that reveals new content as readers flip through, launched with an ad from Mazda Canada.
Spotted! Mazda puts moviegoers in the driver’s seat
The car co has launched a Mazda 6 Virtual Test Drive at Cineplex theatres in Quebec.
Mazda goes covert
The car co has launched a digital campaign featuring undercover German engineers aimed at reframing how consumers think about the brand.
Maxus Canada adds a director of trading
Deborah Coyne joins the agency from Excelerator Media.
Mazda’s new campaign has retro roots
The car co references ’70s TV classic The Six Million Dollar Man to launch its 2013 Mazda CX-5.
Maxus Canada adds to Toronto office
Ann Stewart tells MiC about the new hires and her first months at the media co.
