Articles Tagged ‘experiential activations’
Why Tim Hortons opened its first-ever pop-up store
Christie Song, head of Tim Hortons retail, says the brand aims to build deeper connections with its customers.
Spotted! TD Insurance’s new stunt to promote its mobile app
The activation shows cars damaged by falling donuts, a giant pumpkin and runaway shopping carts.
Spotted! Interac transforms traditional booth into interactive village
The brand created an immersive neighbourhood for its ‘Tap Canadian’ campaign.
Asahi Super Dry pop-up evokes Tokyo-inspired nightspot
The activation is supported by paid and earned media, OOH ads and partnerships with influencers.
Baby Love’s giant diaper wall highlights ‘barrier’ for new parents
The diaper donor organization says this is the biggest activation it has undertaken so far.
Spotted! Neutrogena brings skincare to life at Tate McRae’s shows
The activation represents an evolution for the brand’s positioning, marking its first experience with an ambassador.
Harry Rosen reaches beyond ‘just a suit store’ with new activations
The brand kicked off the series with an event at Fairgrounds Public Racquet Club in midtown Toronto.
Lindt launches first-ever Canadian AR game for Easter
The game acts as a launchpad for a host of new SKUs, as well as a place to engage with Canadians outside the store.
Jimmy The Greek becomes the official Greek restaurant of Toronto FC
The brand says it has realigned its media spending to better connect with the team’s fans.
