Articles Tagged ‘Facebook’

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Meta commits to short-form video after revenue dip

The company continues to face pressure from macroeconomic challenges and Apple’s iOS 14 update.

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Meta hires Nish Shah as agency lead

Initiative’s former chief strategy officer will be a strategic partner to help agencies drive results with the company’s platforms.

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Twitter, Facebook report user bump in Q1

Meta reversed its fortunes as Twitter braces for the impact of its new owner.

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Meta consolidates automated ad products

The company rebranded the tools to help advertisers easily identify the products.

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Facebook lost users for the first time in Q4

Revenue continued to grow despite the loss in daily active users over the last quarter.

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Why agencies shouldn’t sweat Meta’s ad targeting changes

Beyond the need to adhere to local regulations, removing sensitive targeting options is more of an opportunity to explore more effective methods.

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Meta removes sensitive ad targeting options

While there will be an impact on advertisers looking to do good, the company cited experts who have been pointing to the potential for misuse.

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Will brands other than Facebook become ‘meta’?

Tech gurus Mitch Joel and Cam Wykes look beyond the name change to what it means for adoption of VR and AR.

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ICYMI: Facebook rebrands to Meta

Plus, Postmedia launches an exclusive new wealth management vertical and Rogers brings new ad opportunities with Vevo launch.

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Four ways brands can embrace agility this holiday

Facebook’s insights on how brands can strengthen customer connections by staying nimble

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How the federal parties have been using Facebook this election

Liberal and NDP spend with the company’s platforms alone is set to surpass total digital spending from 2019.

Content Driver

Five ways to diversify your creative to stand out in the new digital normal

Learnings from a Facebook study quantify the ROI of brands’ test-and-learn approach

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What’s next for media measurement in an evolving ads ecosystem

Facebook’s Swetha Subramanian on how to implement MMM in a post-cookie world

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