Articles Tagged ‘Facebook’

(From left to right) Anastasia Adani (CEO, A Plus Creative), Susy Brown (marketing director, Estée Lauder Canada), Phylicia George (Athlete); Alannah Yip (Athlete); Hannah Kelly (Estée Lauder Canada); Julie Sutherland (Estée Lauder Canada).

Estee Lauder doubles down on Facebook for Shades of Canada

Focusing on diversity and inclusion, the second iteration of the campaign relied on social to make sure Canadians know there’s a product for them.

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The first steps for Facebook’s journalism project in Canada

The News Innovation Test tries to address publisher compensation for linking to news not already on Facebook.

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Canadians are on TikTok more than ever: study

The platform supplanted Facebook usage and is trending to stay that way post pandemic.

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Apple ATT has arrived. What are advertisers to do?

The tech company’s record Q1 earnings report made little mention of ATT, but its a hot topic among advertisers.

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Facebook and Google report strong Q1 growth

But Facebook anticipates significant deceleration triggered by ATT and is building capabilities around the likely signal loss.

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Facebook has put global media up for review

The social platform is the second largest advertiser globally, after Google, in their shared sector.

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Facebook announces program to support Canadian news industry

News Media Canada president says the program is Facebook’s way to avoid paying for news content.

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ICYMI: Twitter gets new brand safety certification

Plus, Facebook adds new monetization tools for creators and Bell Media and ICA open entries for IDEA contest.

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Instagram launches group livestreams

Live Rooms are the latest feature on the platform’s streaming option, drawing comparisons to Clubhouse.

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How Google feels about calls for news legislation

Sources from the company say its own market-based solutions to paying for news will help a “self-sustaining news model.”

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Can Facebook ‘counter-program’ IDFA?

The social media giant is trying a prompt of its own to get iOS users to ‘opt-in’ to being tracked.

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Amid ad revenue gains, Facebook focuses on battling Apple

During a call about its Q4 results, the social media giant spoke up about iOS changes that are leading to uncertainty in the year ahead.

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Facebook institutes changes in response to iOS update

New developer notes show what the impact will be on advertisers, including those not running campaigns on mobile.

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Q3 roundup: Facebook, Alphabet and Twitter demonstrate big tech’s bounce back

The sore spot for some appears to be user growth, which rose early in the pandemic but has since slowed.

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Why Facebook is warning developers about iOS 14′s new features

New privacy options mean advertisers could be more limited in how they target via Facebook Audience Network.