Articles Tagged ‘Facebook’
Brands aren’t keeping up with Baby Boomers’ digital habits: WARC
Digital extensions of offline content channels are seeing the fastest growth from this demo.
Social media shopping is catching up to ecommerce
A new report by Horizon Media shows the trend is driven by GenZ and Millennials.
Meta announces marketing tool updates
The tech giant unveils updates to its video ecosystem, creator content and GenAI tools.
Brands can now use ad-embedded chatbots on Meta
The company is powering Messenger, WhatsApp, Instagram, and Facebook with new AI-based features.
Women under 35 most likely to notice ads on social platforms
Also, TikTok and WhatsApp increased their reach while Facebook continues to decrease, according to Vividata.
Meta’s digital advertising drove a positive Q2
Total revenues reached US$39.07 billion, an increase of 22% year-over-year.
Meta enhances Gen AI with full image and text generation
The new AI features are expected to be available globally by the end of the year.
Social networks are the leading media channel for ad spend
WARC Media’s latest report shows that investment in AI has helped increase the popularity of the platforms.
Meta increases its revenue thanks to AI in advertising
The social networking giant’s revenues rose 27% to $36.4 billion in the first quarter of the year.
Friends of Canadian Media call for Gov’t to close ad tax loophole
The non-profit organization wants to stem the flow of Canadian ad dollars going to Facebook, Google and other foreign digital media.
Ontario students sue social media giants
Lawsuit accuses Facebook, Instagram, TikTok and Snapchat of harming teen mental health and education.
Reddit files to go public
The message board site said it would reserve a chunk of its shares at the IPO price for its top users.
Meta rolls out new protections for teens on social
Young Facebook and Instagram users will no longer be able to see content related to self-harm, suicide and eating disorders, even if their friends share it.
Leger DGTL 2024 study examines social media shifts
The popularity of WhatsApp has risen significantly year over year and more Canadians say social media stresses them out.
Hyperscale launches Facebook ad performance tool
The new tool from Toronto-based startup Hyperscale features a performance dashboard to simplify Facebook ad buying.
