Articles Tagged ‘Facebook’

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Four ways brands can embrace agility this holiday

Facebook’s insights on how brands can strengthen customer connections by staying nimble

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How the federal parties have been using Facebook this election

Liberal and NDP spend with the company’s platforms alone is set to surpass total digital spending from 2019.

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Five ways to diversify your creative to stand out in the new digital normal

Learnings from a Facebook study quantify the ROI of brands’ test-and-learn approach

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What’s next for media measurement in an evolving ads ecosystem

Facebook’s Swetha Subramanian on how to implement MMM in a post-cookie world

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How does your Facebook News Feed work?

A new video series ‘Let Me Explain’ has the answers

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Facebook limits advertiser targeting to youth

The safety measures also come as the social network adds three major publishers to its news innovation test.

(From left to right) Anastasia Adani (CEO, A Plus Creative), Susy Brown (marketing director, Estée Lauder Canada), Phylicia George (Athlete); Alannah Yip (Athlete); Hannah Kelly (Estée Lauder Canada); Julie Sutherland (Estée Lauder Canada).

Estee Lauder doubles down on Facebook for Shades of Canada

Focusing on diversity and inclusion, the second iteration of the campaign relied on social to make sure Canadians know there’s a product for them.

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The first steps for Facebook’s journalism project in Canada

The News Innovation Test tries to address publisher compensation for linking to news not already on Facebook.

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Canadians are on TikTok more than ever: study

The platform supplanted Facebook usage and is trending to stay that way post pandemic.

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Apple ATT has arrived. What are advertisers to do?

The tech company’s record Q1 earnings report made little mention of ATT, but its a hot topic among advertisers.

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Facebook and Google report strong Q1 growth

But Facebook anticipates significant deceleration triggered by ATT and is building capabilities around the likely signal loss.

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Facebook has put global media up for review

The social platform is the second largest advertiser globally, after Google, in their shared sector.

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Facebook announces program to support Canadian news industry

News Media Canada president says the program is Facebook’s way to avoid paying for news content.

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ICYMI: Twitter gets new brand safety certification

Plus, Facebook adds new monetization tools for creators and Bell Media and ICA open entries for IDEA contest.

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Instagram launches group livestreams

Live Rooms are the latest feature on the platform’s streaming option, drawing comparisons to Clubhouse.