Articles Tagged ‘Facebook’
Government of Canada, Quebecor pull ads from Meta in response to news blocking plans
The government’s $11.4 million in spending, as well as ads for Videotron, Freedom Mobile and TVA, are off of Facebook and Instagram.
Meta begins to test blocking news in Canada
A small percentage of Facebook and Instagram users will not be able to share content and the company trials its response to the Online News Act.
Meta provides a first look at its generative AI tools
The company has also debuted a suite of new features for its Advantage portfolio of optimization tools.
Meta has an internal team prepared to block news if Bill C-18 passes
Company executives spent their time in front of a government committee debating the bill’s language about platforms sharing news links, rather than their larger ad business.
Meta posts revenue jump as it prioritizes AI investments
The company says the technology is one of its big ad revenue opportunities, both in terms of performance and creative.
Meta expands access to AI brand safety controls
New filters offer advertisers greater control over the kind of content their ads appear next to on Facebook and Instagram.
Meta brings new ad features to Reels
But the focus on short-form video comes with the sun-setting of a premium in-stream feature.
Meta plans to cut 10,000 jobs in another round of layoffs
CEO Mark Zuckerberg announced the cuts alongside an update on the company’s “year of efficiency.”
Meta says it will block news if Online News Act is passed
The company has decided to follow through on the possibility of restricting content on Facebook and Instagram.
Meta makes changes on ad team as global business lead departs
Nicola Mendelsohn and Justin Osofsky take on expanded roles as Marne Levine prepares to exit.
Home Depot found to have improperly shared customer data with Meta
Canada’s Privacy Commissioner found customers were not informed that email addresses collected for electronic receipts were also used to link purchase data with Facebook ads.
Revenue declines at Meta again in Q3
Ad spending pullbacks result in more softening earnings, despite user growth.
Meta adds new Reels ad experiences and custom audience tools
The company’s enhancements also include new placements and formats on Instagram.
Meta commits to short-form video after revenue dip
The company continues to face pressure from macroeconomic challenges and Apple’s iOS 14 update.
Meta hires Nish Shah as agency lead
Initiative’s former chief strategy officer will be a strategic partner to help agencies drive results with the company’s platforms.
