Articles Tagged ‘Facebook’
Five ways to diversify your creative to stand out in the new digital normal
Learnings from a Facebook study quantify the ROI of brands’ test-and-learn approach
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What’s next for media measurement in an evolving ads ecosystem
Facebook’s Swetha Subramanian on how to implement MMM in a post-cookie world
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How does your Facebook News Feed work?
A new video series ‘Let Me Explain’ has the answers
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Facebook limits advertiser targeting to youth
The safety measures also come as the social network adds three major publishers to its news innovation test.
Estee Lauder doubles down on Facebook for Shades of Canada
Focusing on diversity and inclusion, the second iteration of the campaign relied on social to make sure Canadians know there’s a product for them.
The first steps for Facebook’s journalism project in Canada
The News Innovation Test tries to address publisher compensation for linking to news not already on Facebook.
Canadians are on TikTok more than ever: study
The platform supplanted Facebook usage and is trending to stay that way post pandemic.
Apple ATT has arrived. What are advertisers to do?
The tech company’s record Q1 earnings report made little mention of ATT, but its a hot topic among advertisers.
Facebook and Google report strong Q1 growth
But Facebook anticipates significant deceleration triggered by ATT and is building capabilities around the likely signal loss.
Facebook has put global media up for review
The social platform is the second largest advertiser globally, after Google, in their shared sector.
Facebook announces program to support Canadian news industry
News Media Canada president says the program is Facebook’s way to avoid paying for news content.
ICYMI: Twitter gets new brand safety certification
Plus, Facebook adds new monetization tools for creators and Bell Media and ICA open entries for IDEA contest.
Instagram launches group livestreams
Live Rooms are the latest feature on the platform’s streaming option, drawing comparisons to Clubhouse.
How Google feels about calls for news legislation
Sources from the company say its own market-based solutions to paying for news will help a “self-sustaining news model.”
Can Facebook ‘counter-program’ IDFA?
The social media giant is trying a prompt of its own to get iOS users to ‘opt-in’ to being tracked.
