Articles Tagged ‘Farrokh Mansouri’
COMMB introduces new reach and frequency planning tool
The new tool to be released in January uses factual data to give advertisers detailed insights that assist in planning accurate, targeted campaigns.
COMMB begins testing AI applications in out-of-home
OOH-GPT is currently purely informational, but could have other applications for the organization and its members.
COMMB appoints a new head of data science
Farrokh Mansouri takes on responsibility for developing data-driven OOH measurement approaches.
