Articles Tagged ‘FCB’

Omnicom and IPG set to become one agency

The merger, which is still subject to regulator approval, will boost healthcare, XM, first-party data capabilities

Initiative takes home Best of Show at 2024 Media Innovation Awards

Initiative and Courage took home the most prestigious awards of the night.

Who won what at the 35th Agency of the Year awards

Rethink made Agency of the Year history by winning its sixth consecutive gold.

Announcing the 2024 Media Innovation Shortlist

Winners will be announced at a gala affair on November 27.

WPP bounces back, IPG to sell off R/GA and Huge

As WPP invests big on AI, both holding companies are streamlining their operations.

OLG drops a new clothing collection aimed at thrifters

The company’s line of recycled apparel includes a lottery bonus redeemable for a Lotto Max ticket.

Hershey rides Toronto streetcars to promote its Cookies ‘N’ Creme brand

The takeover is part of a broader strategy to reach Gen Z and Millennials.

Cannes Lions 2024: Canada hauls in 8 Media Lions

Here are the silver and bronze winners.

BMO breaks its own media barriers for its content series

The bank is adopting connected TV and film fests to get its latest story about a woman-owned business in front of the right people.

Spotify tries to draw advertisers with the promise of a captive audience

The platform’s B2B campaign hopes to attract brands and agencies looking for one-to-one connections.

Campbell’s and CDSS campaigns win Best of Show at MIAs

“Feeding Imagination” and “Project Understood” were recognized during Thursday’s virtual gala, where 19 agencies were recognized for their media innovation.

IPG reports 19.8% organic growth in Q2

The holding company reported strong organic growth compared to both pre- and mid-pandemic quarters.