Articles Tagged ‘FIFA’
Industry News: Media Pulse to run Gusto TV’s Canadian ad sales
Meanwhile, Magnite has been selected as FIFA+’s global programmatic provider in different countries, including Canada.
Frito-Lay becomes a World Cup sponsor
The company will activate across it snack and Quaker brands during this fall’s tournament in Qatar.
Coca-Cola takes title sponsorship for FIFA
The last tournament took in an average of 1.7 million viewers, and audiences have been on the upswing since 2010.
Honda tops the chart: Media Monitors
The car company bought the most amount of radio advertising in Toronto for the week of May 25 to 31.
CBC and TVA Sports ink FIFA World Cup coverage deal
The deal makes the sports channel a licensed broadcaster of the 2014 World Cup Brazil, and will see it air 18 live matches.
