Articles Tagged ‘FIFA’


Frito-Lay becomes a World Cup sponsor

The company will activate across it snack and Quaker brands during this fall’s tournament in Qatar.


Coca-Cola takes title sponsorship for FIFA

The last tournament took in an average of 1.7 million viewers, and audiences have been on the upswing since 2010.


Honda tops the chart: Media Monitors

The car company bought the most amount of radio advertising in Toronto for the week of May 25 to 31.


CBC and TVA Sports ink FIFA World Cup coverage deal

The deal makes the sports channel a licensed broadcaster of the 2014 World Cup Brazil, and will see it air 18 live matches.