Articles Tagged ‘Fil Lourenco’
Dentsu hires a trio of new VPs
The new additions will provide leadership across the group’s agencies in three key practice areas.
Admix In-Play ads now verified by IAS
Measurement and verification give advertisers assurance of brand safety and effectiveness of mobile gaming campaigns.
Is mobile video a bright spot for ad spend?
Plus, buyers discuss inventory shortage and what makes it premium.
Is digital advertising getting back to growth?
While not quite pre-pandemic levels, Index Exchange’s findings show rebounds in some categories, although marketers are thinking shorter-term.
Decoding the do’s and don’ts of digital during a pandemic
Havas’ Fil Lourenco and Mindshare’s Pat Cortes share what they’ve observed about online buying so far and, for brands who have paused, how to ease back in.
Canadian media industry reacts to Comscore’s SEC settlement
The digital measurement company has settled charges and says it’s ready to move on, but Canadian buyers says this speaks to a bigger issue.
Are Instagram’s Explore ads a win for brands?
Will the new ad format saturate users with too much branded content?
What Google’s Chrome changes mean for marketers
Industry insiders say changes will pose a significant challenge in reaching consumers.
Havas staffs up in accounts and tech
Mike Cortiula will manage buying for Reckitt Benckiser, while Jonathan Dick will lead programmatic efforts.
Havas adds new VP of digital
Fil Lourenco will focus on expanding the agency’s digital horizons internally and for its clients.
Catalyst Canada wins Grand Prix at US Search Awards
The Group M company took home four prizes at the inaugural event last week in Las Vegas.
