Articles Tagged ‘Finecast’
What are the advantages of addressable TV?
GroupM research found more short-term recognizability and long-term emotional relevance.
Lindsey Talbot appointed GroupM’s chief investment officer
Talbot takes over from Sebastian Rennie who moves to lead investment at GroupM Australia.
GroupM brings Finecast to Canada
Already a success in the U.K. and Australia, Finecast allows precise audience targeting in connected TV environments.
