Articles Tagged ‘FLoC’
Google scraps FLoC, introduces new cookie-free alternative
The new interest-based offering will allow brands to show relevant ads based on a person’s web browsing activity.
Apple ATT has arrived. What are advertisers to do?
The tech company’s record Q1 earnings report made little mention of ATT, but its a hot topic among advertisers.
ICYMI: Google’s FLoC is now open for testing
Plus, Spotify acquires a Clubhouse competitor and Hivestack further extends its reach in U.S.
