Articles Tagged ‘Formula 1’
Gatorade, Doritos and Sting Energy ink partnership with F1
PepsiCo Foods Canada intends to capitalize on the sport’s growing popularity in the country to reach Gen Z and millennials.
How advertisers can build on the growing popularity of F1
Attendance at the Canadian Grand Prix in Montreal has increased in recent years.
Amex inks multiyear F1 Americas deal
The partnership includes activations at the Canadian Grand Prix.
Bell ups F1 connection
Bell’s acquisition of the Octane Racing Group is consistent with its goal of investing in Quebec culture, sports, and entertainment.
Bell Media extends relationship with Formula 1
New this year will be extended digital coverage across TSN and RDS’ digital platforms.
TSN revs up F1 coverage with BlackBerry
The brand is now a sponsor of the Formula 1 racing season, as well as the presenting sponsor of live practice coverage on TSN2.
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