Articles Tagged ‘Fortnite’

Mentos connects with gamers using cola-fuelled launcher

Fizzooka started on Fortnite and exploded on Reddit, with a 400% increase in talk about the CPG brand during the campaign.

Knorr puts Twitch at the centre of its new marketing strategy

The Unilever brand has partnered with gaming brands and gamers to host a stream on Twitch as part of its new campaign.

Why gaming platforms could be a key alternative to IRL gatherings

With Animal Crossing parties and Fortnite family reunions on the rise, should brands develop a long-term strategy around gaming gatherings?