Articles Tagged ‘Frito Lay’

MLSE and TikTok air live sports content in partnership with Frito Lay

The branded content series will feature Toronto Maple Leafs and Toronto Raptors in TikTok’s new Creator Zone.

Cheetos sponsors actor Simu Liu’s fingertips

The Frito-Lays’ brand is pushing the partnership with a campaign that will include innovative print and OOH activations.

Frito Lay signs its largest-ever women’s sports sponsorship for World Cup

Championing role models for young girls will be a core message in the company’s activations.

Bell Media and Frito-Lay team up for World Cup campaign

The effort is based around giving fans instant updates on how Canada is performing during the tournament.

Frito-Lay becomes a World Cup sponsor

The company will activate across it snack and Quaker brands during this fall’s tournament in Qatar.

Fall TV: Net-working

How TV’s big network brands, including Rogers, Shaw and Bell, are connecting with today’s consumers.