Articles Tagged ‘Frito Lay’

Cheetos sponsors actor Simu Liu’s fingertips
The Frito-Lays’ brand is pushing the partnership with a campaign that will include innovative print and OOH activations.

Frito Lay signs its largest-ever women’s sports sponsorship for World Cup
Championing role models for young girls will be a core message in the company’s activations.

Bell Media and Frito-Lay team up for World Cup campaign
The effort is based around giving fans instant updates on how Canada is performing during the tournament.

Frito-Lay becomes a World Cup sponsor
The company will activate across it snack and Quaker brands during this fall’s tournament in Qatar.

Fall TV: Net-working
How TV’s big network brands, including Rogers, Shaw and Bell, are connecting with today’s consumers.