Articles Tagged ‘Fuse Marketing’

CIBC

CIBC caps Paralympics sponsorship with airport welcomes

Realism and inclusiveness defined this year’s work as sports becomes a bigger part of the bank’s brand.

CIBCPearson

Spotted! CIBC’s talking fuselage

Aiming to expand awareness of its travel-focused credit card, the bank launched an experimental activation at Pearson Airport this past weekend.

CdnTireicetruck-300x169

Canada up for six Media Lions in Cannes

The Cannes shortlists for Outdoor, Media, Mobile and Press are out, with zero mention of Canadian work in the latter category.

InteracFlash

Interac’s new superheroes

The company introduces its new Flash cards, which make check-out faster, with an OOH, print and online campaign.

Routineexperiment1

Tetley Infusions break from the norm

The tea mix flips the switch on daily routines with a stunt involving personal butlers.