Articles Tagged ‘Gaggi Media’
John Frieda extends ET Canada partnership
Cheryl Hickey will now serve as a brand ambassador for the hair care brand.
Blog: It’s time for measurement to evolve
Gaggi Media’s CEO says creativity is needed to close the gap between TV and digital while we work out their shortcomings.
Gaggi Media and VMC Media announce merger
The two teams will come together at VMC’s downtown Toronto headquarters as the largest independent media agency in Canada.
What’s next for 2017: print
Experts predict what the Canadian industry can expect to see from magazines and newspapers in 2017.
What’s next for 2017: Out-of-home
Industry members weigh-in on whether increasing investments into digital and measurement will drive more ad investment in the space.
Jergens tweaks its Quebec voice
Using local talent for a series of TV and digital spots created a bonus social media opportunity for the brand in the local market.
Jewellery, beauty take centre stage for ‘Say Yes’ sponsor slate
How Michael Hill Jewellers, Jergens and John Frieda will be incorporated into the inaugural Canadian season of the show.
Globe’s Q&A campaign aims to up engagement
The paper is asking readers to put forward the questions they want answered across its platforms.
Aux and Scene partner for concert series
Blue Ant Media is opening a New York City sales office to support deals like this one, which is the first to be promoted by leveraging its partnership with Omnia Media.
MTV and Scene team up for Twitter Amplify
The Bell Media channel and client launched the first-ever campaign of its kind this weekend around the 2014 MTV Movie Awards.
Spotted! Blue Ant Media gets historical for Smithsonian
The media co is bringing people and items that can be found at the Smithsonian to life to promote the launch of the channel of the same name in Canada.
Cottage Life promotes with burgers
Blue Ant Media’s EVP of marketing Jamie Schouela tells MiC about the launch campaign for the channel, which includes a Webers hamburger giveaway in Ontario.
Spotted! The Globe and Mail spreads the word on DNA
The media co is promoting a new series on genome sequencing with street teams, online spots and OOH ads.
Globe Unlimited goes big for launch
The Globe and Mail‘s new online subscription services rolls out today with a multi-platform campaign that includes the newspaper’s first-ever front-page wrap.
York University looks to the future
The Toronto university is rolling out a new look across multiple platforms, as well as launching a social media contest with MuchMusic.
