Articles Tagged ‘Gaming’
Almost a third of youth have played a game on Netflix via connected TV
MTM publishes its first report on the media consumption habits of young people.
Live sports to drive global ad revenue growth
The PwC Global Entertainment and Media Outlook 2024-2028 projects global industry revenue to reach US$3.4 trillion in 2028.
Millennials are turning more to games as a way of self-expression
In its new study, Fandom offers insights into how brands can engage with gamers.
The ad potential in casual gaming
Console and PC gaming are on the decline, but that’s good news for advertisers.
Gaming isn’t just for teens on consoles anymore, says Twitter
The social network’s deep dive into the Canadian gaming scene found what excites gamers the most, what platforms they’re big fans of and how brands can get in on the action.
The force awakens for Cineplex
With crowds flocking to see the latest Star Wars film, the Toronto-based co experienced record-breaking revenues to close out the final quarter of 2015.
The National Post’s hunger for games
The publication’s FP Tech Desk is introducing the gaming market to its new vertical, Post Arcade, and is offering unique ad opps.
PlayStation cleans Home
The gaming platform revamps its user portal and invites advertisers to come on board.
