Articles Tagged ‘Gatorade’

Hockey Moves: Carlsberg, Gatorade and Hellmann’s

The latest in hockey marketing news, from a new beer sponsorship to a partnership with player Sarah Fillier and game day recipes.

How sponsors activated around the WNBA in Canada

More than a dozen sponsors signed on to promote the game, include new partners Ace Liquor, Amex, and Gatorade.

Gatorade sponsors the Professional Women’s Hockey Players Association

The sports drinks partners with the association for their upcoming 2022-23 season.

TeamSnap assigns Gatorade to its new ad unit

Working with the beverage brand, the digital sports platform has made one of its most popular user features buyable.

Pepsico renews NHL, NHLPA sponsorship

A 12-year partnership continues as the snack-maker stays entrenched in sports.

Snapchat launches new program, highlights impact of vertical video

Days ahead of the 2016 Cannes Lions festival, the social media platform is working hard to cultivate advertisers.

Gatorade doc gets the All-Star treatment

The sports drink co’s first taste of branded content has been picked up by Sportsnet.

Gatorade signs on to sponsor NHL Revealed

The PepsiCo brand is the presenting sponsor for the seven-part series that will air on the CBC and Sportsnet in Canada.

Gatorade kicks off hockey summit

PepsiCo’s Shirley Mukerjea discusses how the summit fits into the brand’s long-term strategy to tie itself to the sport.