Articles Tagged ‘Gaye McDonald’


Becel butters up CBC viewers

The Unilever brand’s new strategy to tantalize female viewers with TV-inspired baking ideas.

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AToMiC jury revealed

As the Jan. 23 entry deadline approaches, check out who will be judging this year’s best in creative, entertainment, tech and media innovation.

CBCMusicFestival Festival to broadcast from Vancouver

The pubcaster is moving the event to the West Coast this summer, after last year’s inaugural event in Toronto.


The goods on CBC’s branded content program

Jennifer Dettman and Gaye McDonald tell MiC about the details of the initiative.


CBC unveils branded entertainment initiative

At BCON Expo, the pubcaster urged brands and producers to pitch new branded content ideas, with a focus on bolstering its daytime programming.


CBC Music launches festival

Kicking off with Live Nation, the Festival will be headlined by Sam Roberts Band and take place on May 25 in Toronto.


AToMiC Awards jury revealed

Details on the co-chairs, jury and important dates for the next edition of the innovative conference and awards show have been released.


Ford Fusion promotes with Dragons

The car co has signed on as a first-time sponsor, and Scotiabank is back for a second year with CBC’s Dragons’ Den.