Articles Tagged ‘GE Appliances’

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GE Appliances strikes another soccer deal

The brand has chosen to focus more on soccer sponsorships than other more high-profile sports in an effort to engage with a family-friendly game.

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GE Appliances and Toronto FC expand partnership

The brand is aiming to broaden its reach to a broader, more diverse audience with soccer sponsorship.

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GE Appliances enters sports sponsorships with TFC deal

The diverse reach of soccer is the main motivator behind the alignment, which will focus on in-stadium activations as well as grassroots efforts.