Articles Tagged ‘Gen Z’
Axe Canada invites singles to sniff for their next match
AXE turns wild postings into scent-driven dating profiles, letting Toronto women match through scent.
81% of Gen Z take action after seeing DOOH ads: study
The latest Pattison Market Tracker shows that adding digital OOH to social media increases attention, positive perception and purchase influence of a campaign.
Dove runs its second Pinterest Premier Spotlight campaign
The beauty brand was the first brand to use the Premier Spotlight ad format in Canada.
Gen Z’s listening hours on Spotify are up 76% over 2022
The company’s Culture Next 2023: Top Gen Z Trends survey shows an enthusiastic fan base racking up ad-supported audio minutes.
The difference(s) between Gen Z and millennials on Pinterest
The platform provides some insight for media buyers and advertisers around what millennial and Gen Z shoppers are looking for on social.
Gen Z wants original content and loves second-screening: study
A new study by Vice Media and Ontario Creates proves that when it comes to media, Gen Z is very different from Millennials.
Canadian youth less swayed by traditional ads than global population: study
When it comes to both outdoor advertising and digital advertising, Canada’s youth are less receptive than most in the world according to a new study by Millward Brown.
Humour, co-creation key to reaching Gen Z with ads: study
A new study from Kantar Millward Brown analyzed reactions to ads across three generations.
Not all millennials are created equal: study
A new MTM study shows that while people aged 18 to 34 unite in areas like smartphone use and OTT, Gen Y and Gen Z differ on tech tools like tablets and wearables.
Breaking down the millennials: MTM
Those in Gen Z are more likely to have a smartphone and use Snapchat, Tumblr and Reddit than those in Gen Y, according to new numbers.
