Articles Tagged ‘Geoff Crain’

The value of the 2024 Olympic Games, according to media buyers

Execs are predicting higher audience levels, but mixed investment levels in a year of increased summer sporting events.

What strategy should brands take during the LCBO strike?

Now in its 13th day, the work stoppage has closed some 669 liquor stores, affecting brands big and small.

Baby Boomers trust brands that appear on TV

Older Canadians have more buying power than any other generation and prefer optimistic messaging.

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New TV campaign raises awareness of government grants

Kingstar Media and Digital Maturity Group (DMG) have a TV campaign in market to increase SME awareness.

Why Trade Desk’s OpenPath could be a win for digital media

Going direct to publisher could guide the programmatic ecosystem to be less complex and more transparent.