Articles Tagged ‘Gerry Mackrell’

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Radio spend is on the rebound, but is it enough?

Agency execs and media owners weigh in on WARC’s recent findings that showed promising growth in radio.

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Pattison Media launches dynamic ads for audio

The real-time tool combines the reach of traditional radio with the targetability, scalability and analytics of digital.

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Exploring the brain on radio ads

Canadian Broadcast Sales and Brainsights partnered to see how the brain reacts to radio spots.

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Canadian Broadcast Sales names new president

The longtime Corus SVP Gerry MacKrell will join the radio sales company in September.

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Corus shuffles its deck, reorganizes

Who will staff key roles under the new, integrated sales structure at Corus.

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Corus adds Lynn Chambers as VP

The former Totem and TC Media VP will be responsible for all aspects of client marketing in TV sales at the company.