Articles Tagged ‘Glassroom’
Agency leaders weigh in on Omnicom’s acquisition of IPG
Why the merger may create opportunities for boutique and independent media agencies.
Bigger than oil, mining and auto: New data recasts media and marketing as an economic catalyst
Sarah Thompson spearheaded new research that challenges the narrative of the industry as one in peril.
Industry experts weigh in on TikTok Canada’s halt to cultural funding
The platform says it will not change its position until the federal government agrees to examine the order that shuts down its Canadian operations.
Industry welcomes repeal of DST but confusion, concerns remain
Many expressed relief and are hoping for a policy that would strengthen Canada’s position in the global digital economy.
Glassroom names Sarah Thompson as Toronto exec managing director
The former Dentsu Media Canada president will drive the growth and profile of Glassroom in Toronto and Canada.
Metro appoints Glassroom as its lead media agency
The partnership extends to all of the retailer’s banners in Ontario and Quebec.
Media budgets in 2025, according to industry leaders
Execs weigh in on what to expect for ad spending in the new year.
People Moves: Glassroom and Cossette Media make strategic appointments
The former agency creates new roles to support its growth, while the latter looks to better develop its digital offerings.
Amazon sets date for advertising rollout on Prime
Execs from Horizon Media, Cairns Oneil, Cossette Media and Glassroom weigh in ahead of the Feb 5 launch.
MiC’s Preview Review: Glassroom, GroupM
Media in Canada interviews Scott Stewart and Kevin Johnson in the final part of our predictions series.
Bell Media launches multiplatform ad-synching campaign
The new activation is in collaboration with Desjardins, spanning TV, radio, out-of-home, and digital.
Metro picks Glassroom to lead digital in-housing efforts
The agency will use its collaborative “One Team” model to support the grocer in its digital media transformation.
Why in-housing doesn’t have to be a dirty word
Some agencies are finding the trend presents opportunities for collaborating with clients, instead of competing with them.
Is synthetic data the answer to protecting personal information?
It eliminates the need for consumer consent and the ability to trace back to the individual, while also allowing customization and more granular audience targeting.
How media leaders are bracing for a recession
Agency executives explain their perspectives on a coming economic downturn and how it will impact business.
