Articles Tagged ‘Glassroom’

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Desjardins banks on The Amazing Race Canada

The financial institution’s activation mix is meant to both drive brand KPIs and put attention on its GoodSpark Grants.

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Why ad experts are welcoming Canada’s new privacy rules

While Bill C-27 will weed out bad actors and improve consumer confidence, it will require work on overhauling privacy policies and ensuring tech partners are up to the bill’s standards.

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Desjardins creates a branded podcast about people doing good

Created with Quebecor and Glassroom, “Questions de fond” spotlights organizations tackling some of Quebec’s biggest societal issues.

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Glassroom hires new lead on Desjardins business

In addition to supporting day-to-day management, Daniel Balment will lead work on the account outside of Quebec.

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Why agencies shouldn’t sweat Meta’s ad targeting changes

Beyond the need to adhere to local regulations, removing sensitive targeting options is more of an opportunity to explore more effective methods.

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Comscore brings predictive audiences to Canada

The contextual approach is another tool advertisers can test while they can still be compared to cookies.

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Desjardins signs on for Hometown Hockey

The financial brand will have on-site integrations and in-broadcast features during each of the tour’s stops.

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How are agencies preparing for a fourth wave?

Cautious optimism, with a healthy dose of lessons learned over the last 17 months, are shaping plans for the back half of 2021.