Articles Tagged ‘Glassroom’

Metro appoints Glassroom as its lead media agency

The partnership extends to all of the retailer’s banners in Ontario and Quebec.

Media budgets in 2025, according to industry leaders

Execs weigh in on what to expect for ad spending in the new year.

People Moves: Glassroom and Cossette Media make strategic appointments

The former agency creates new roles to support its growth, while the latter looks to better develop its digital offerings.

Amazon sets date for advertising rollout on Prime

Execs from Horizon Media, Cairns Oneil, Cossette Media and Glassroom weigh in ahead of the Feb 5 launch.

MiC’s Preview Review: Glassroom, GroupM

Media in Canada interviews Scott Stewart and Kevin Johnson in the final part of our predictions series.

Bell Media launches multiplatform ad-synching campaign

The new activation is in collaboration with Desjardins, spanning TV, radio, out-of-home, and digital.

Why in-housing doesn’t have to be a dirty word

Some agencies are finding the trend presents opportunities for collaborating with clients, instead of competing with them.

Is synthetic data the answer to protecting personal information?

It eliminates the need for consumer consent and the ability to trace back to the individual, while also allowing customization and more granular audience targeting.

How media leaders are bracing for a recession

Agency executives explain their perspectives on a coming economic downturn and how it will impact business.

Desjardins uses different video channels to help youth ‘find their way’

A new campaign is built around TV and other video platforms to attract attention to the co-op’s CSR platform.

Behind the Buy: Desjardins breaks through with business leaders

To reach a target with limited time and attention, media agency Glassroom layered targeted digital, OHH and TV tactics into a mass campaign.

Desjardins banks on The Amazing Race Canada

The financial institution’s activation mix is meant to both drive brand KPIs and put attention on its GoodSpark Grants.

Why ad experts are welcoming Canada’s new privacy rules

While Bill C-27 will weed out bad actors and improve consumer confidence, it will require work on overhauling privacy policies and ensuring tech partners are up to the bill’s standards.

Desjardins creates a branded podcast about people doing good

Created with Quebecor and Glassroom, “Questions de fond” spotlights organizations tackling some of Quebec’s biggest societal issues.