Articles Tagged ‘Glassroom’
Desjardins Group sticks with Glassroom, Bleublancrouge
The Humanise Collective agencies will continue to work with the financial services co-op, a partnership first formed in 2018.
Glassroom hires new lead on Desjardins business
In addition to supporting day-to-day management, Daniel Balment will lead work on the account outside of Quebec.
Why agencies shouldn’t sweat Meta’s ad targeting changes
Beyond the need to adhere to local regulations, removing sensitive targeting options is more of an opportunity to explore more effective methods.
Comscore brings predictive audiences to Canada
The contextual approach is another tool advertisers can test while they can still be compared to cookies.
Desjardins signs on for Hometown Hockey
The financial brand will have on-site integrations and in-broadcast features during each of the tour’s stops.
How are agencies preparing for a fourth wave?
Cautious optimism, with a healthy dose of lessons learned over the last 17 months, are shaping plans for the back half of 2021.
CCM picks Glassroom to handle new media strategy
The assignment, which covers Canada and the U.S., is aimed at taking a data-driven approach to maximizing impact.
Does Pinterest’s push around positive content offer enough to brands?
Pinterest’s new acceptable use guidelines and online safety tools may not be enough to attract more advertising.
The impact of the pandemic on client-agency relationships
The pandemic may have increased reliance on media agencies, but bringing data in-house could increase with the death of cookies.
