Articles Tagged ‘Globe and Mail’

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The Canadian Olympic Committee launches its biggest-ever campaign

Derek Kent, CMO at the organization, tells MiC about the #Wearewinter campaign, and its first-ever social media partnership.

UHD TV Creative

Samsung aims to beat the holiday rush

Samsung Canada is promoting its ultra high definition TV set with a new campaign that mixes global and Canadian assets.

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Globe and Mail leads in paid circ: AAM

The paper’s Saturday and weekday editions topped the list, according to the latest Alliance for Audited Media report.

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Globe and Mail promotes three execs

Andrew Saunders (pictured) becomes the CRO, Sean Humphrey the VP of marketing and Greg Doufas has been appointed as the media co’s VP of data and audience intelligence.

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Globe and Mail suspends Labour Day paper

Phillip Crawley tells MiC about the decision to not print the paper next Monday.

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The Globe and Mail adds MOAT Analytics

The publisher is adding the brand metrics to larger campaigns to supplement traditional analytics like click-through rates.

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Globe and Mail stops print delivery in Newfoundland, Labrador and parts of B.C.

Publisher and CEO Phillip Crawley on the decision to stop sending printed copies to those areas of the country.

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AAM members on its newspaper updates

AAM board chair Sunni Boot and member Phillip Crawley on the newspaper changes announced by the auditing organization this week.

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Cannes wrap-up: Canadians on what they saw and learned

MiC caught up with Canucks from across the ad industry at the Globe and Mail‘s Canada party late last week and asked about the best things they saw at the festival.

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Globe and Mail tops in paid circ: AAM

The paper’s Saturday edition leads the list, with its weekday issues second, according to the latest Alliance for Audited Media results.

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Young Lions and Young Marketers winners announced

The winners of the Globe and Mail-sponsored Canadian awards were announced this afternoon at the CMDC conference.

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Young Lions winners to be announced at CMDC

Conference chair and OMD CEO Cathy Collier tells MiC what to expect at next Tuesday’s event.

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Newspaper and magazine publishers form committee for new metrics

The Globe and Mail‘s Phillip Crawley and Postmedia’s Gordon Fisher tell MiC about the committee looking to create a single-source print and digital study to serve the Canadian media industry.

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Toronto Star tops in TO: NADbank

The Torstar paper pulled in the most readers both in print and online for the city according to the latest numbers.

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Globe and Mail partners with Canadian Kennel Club

The Globe will resume publication of Dogs Annual and Dogs in Canada as the magazines’ official publishing partner.