Articles Tagged ‘Globe Content Studio’

Tourism boards help publish the Globe’s first story in Cree syllabics

Working with agency Initiative, the branded content campaign aimed to generate national interest in three destinations.

Behind the Globe’s podcast partnerships

The publisher is not only building branded content, but developing subscriber opportunities with new audiences as well.

The Globe experiments with ambient audio

Rather than take a dive into an expensive podcast strategy, Tourism Newfoundland scratched its audio itch in a smaller-scale way.

The Globe pairs with Microsoft for sponsored podcast

The fully integrated series is a first for The Globe and Mail, as Microsoft aims to reach more C-suite decision-makers.

Italian Trade Agency pairs with Globe on custom mag

Gastronomia magazine is the latest addition to the Italian Trade Agency’s ongoing “Made in Italy” campaign.

Muskoka Spirits taps custom content for long weekend campaign

In order to grow its brand among gin drinkers, the brewer and spirit manufacturer dove headfirst into influencer content.

The Globe and Mail expands its content studio

The publication has hired a business manager and filled its editorial director vacancy, with Sean Stanleigh (pictured) taking the title of managing editor.