Articles Tagged ‘GM’

General Motors

GM’s media diversity action plan

The global initiative is a sustainable transformation of the automaker’s diverse media engagement model.


GM gets help from future leaders

Paul Bailey, ad integration manager at the car co tells MiC how involvement in Canada’s Next Top Ad Exec program helps drive the company’s creative and media plans.


Rogers Wireless maintains its top spot: Media Monitors, April 9 to 15, 2012

The telco made the largest purchase in Toronto, while Ford Dealer Association jumped to the top spot in Montreal.