Articles Tagged ‘Google’
Alphabet reverses its fortunes in Q1
The company also believes AI improvements will be a key opportunity for long-term growth in its ad business.
Google reports cost and ROI benefits from interest-based targeting in testing
The company plans to conduct similar experiments for remarketing and conversion measurement.
Google brings vehicle ads to Canada
The search format aims to reach shoppers as they are researching their next purchase.
Unifor pushes Competition Bureau for update on Google investigation
The union is seeking urgency in response to the ad revenue crisis in Canada’s news industry.
Google releases user-facing ad transparency hub
The Ads Transparency Center provides detailed info about any ad and the brand behind it.
Google blocks news content for certain users in Canada
The company says it is testing potential responses to the Online News Act, should its concerns with the bill go unaddressed.
Google rolls out Privacy Sandbox beta for Android
A small number of Android 13 users now have the ability to see the new ad targeting capabilities first hand.
Google’s ad business takes a dip in Q4
YouTube and the Google Network were hit particularly hard by advertiser pullbacks.
ICYMI: Twitter tries to show it is serious about brand safety
Plus, Google’s ad business faces a big legal challenge and Annex Media names new digital executives.
Major layoffs hit Alphabet and Microsoft
Both tech giant said they would be focusing resources on developing products related to artificial intelligence.
The war in Ukraine and Rogers’ outage were most-searched in 2022
Google’s data finds Canadian were highly interested in both global geopolitical matters and local current events.
Google reveals 28 Canadian recipients of its News Equity Fund
The announcement comes as Bill C-18 continues to make its way through parliament.
Alphabet misses expectations amid digital ad downturn
YouTube and Ad Network revenue were hit particularly hard, resulting in a 26.5% dip in net income.
Google rolls out its user-facing ad controls globally
My Ad Center allows users to customize which data and preferences are used to target ads to them.
TSN, Sportsnet announce 2022-23 Raptors broadcast schedule
Google, Mary Brown’s and Subway have signed on as new sponsors for TSN’s games this season.
