Articles Tagged ‘Google’
Google names new head of agency and partners in Canada
Former Twitter exec Andrea MacDonald will lead work with the company’s key partners.
Google releases tool to upgrade to Performance Max
The self-serve tool is meant to make it easier to bring AI-powered capabilities to Display and Search ads.
Alphabet grows ad revenue by 3.3% in Q2
While ad demand has “stablized” in search and YouTube, the Google Display Network had a 5% dip in revenue.
Why Loblaw went digital for this summer’s Insider’s Report
After 12 years of focusing on TV, the company shifted its mix to utilize a range of tools and reach a younger audience.
YouTube creates tool to align brands with Gen Z music tastes
Advertisers can buy around a lineup of videos featuring songs that are on-trend among the in-demand demographic.
Google confirms it will block news in Canada
The company’s head of global affairs says discussions with the government did not address its ongoing concerns.
Online News Act passes, but issues remain for both outlets and platforms
Google and Meta are still prepared to block news, while publishers celebrated a “positive first step” amid lingering concerns.
EU seeks to break up Google’s adtech business
Regulators have found that divestment is currently the only remedy that would address its competition concerns.
Google’s new ad tools bring generative AI into the forefront
The company is working on features that automatically create optimized ads across search, shopping and video formats.
Matt Thornton named Google Canada’s new agency head
The former leader of the company’s marketing platform will also bring programmatic, creative, media and tech resources together under a single organization.
Alphabet reverses its fortunes in Q1
The company also believes AI improvements will be a key opportunity for long-term growth in its ad business.
Google reports cost and ROI benefits from interest-based targeting in testing
The company plans to conduct similar experiments for remarketing and conversion measurement.
Google brings vehicle ads to Canada
The search format aims to reach shoppers as they are researching their next purchase.
Unifor pushes Competition Bureau for update on Google investigation
The union is seeking urgency in response to the ad revenue crisis in Canada’s news industry.
Google releases user-facing ad transparency hub
The Ads Transparency Center provides detailed info about any ad and the brand behind it.
