Articles Tagged ‘Grip Limited’
Kokanee makes a movie
The Labatt beer brand has launched a campaign asking consumers to get involved in the feature length film which will be released in 2013.
Spotted! Michelob Ultra targets health-conscious drinkers
The new light beer has arrived in Canada with a marathon-style sampling station and multi-platform campaign.
Social pizza and Twitter coupons: MiC’s Global Tour
Eric Vieira from Grip Limited gives his expert opinion on social media campaigns from Domino’s, American Express and Mercedes-Benz.
KFC consumers get more than a bucket
The QSR is offering more variety, and a more varied media buy, with a new Family Dinner Box.
Harry Rosen broadens target for holidays
The CEO of the men’s brand tells MiC why it goes OOH to reach gift-givers during the festive season.
Honda grooves with Gen Y
The car brand mixes music with the launch of its 2012 Civic to reach a younger demographic.
Taco Bell’s call to rebel
The QSR launches a cheeky ad campaign, hoping to gain support from idiosyncratic 18- to 24-year-old males.
Digital catch-up and what brands can learn from Bieber: NXNEi
MiC talks to agency heads at NXNEi on filling gaps in digital and why demographics no longer exist.
